Sonata Grows in Popularity
The Hyundai Sonata has become a hit in a fiercely competitive segment for new- and used-car dealers.
Automakers made huge efforts to crack into the small sedan category, which is dominated by the Toyota Camry and the Honda Accord. The latest example is General Motor Corp.’s much-hyped new version of the Chevrolet Malibu.
“They’ve done a great job battling the notion that it’s not as good a vehicle as a Toyota Camry or a Honda, not just the vehicle, but the name brand,” said Joe Spina, senior remarketing manager for Edmunds.com. “They started to get great reviews and consumers are starting to notice.”
The vehicle’s popularity as a used car also increased. The Sonata spent much of 2007 among AuctionNet’s Top 10 units sold.
Spina said increased quality, on top of the 100,000-mile powertrain warranty, has made the Sonata almost on par with the competition.
One major obstacle for Hyundai products in the used-car market has been the subpar certified pre-owned program. But the manufacturer recently relaunched its CPO program with a five-year/ 60,000-mile powertrain warranty.
“It is definitely competing with the Honda Accord a lot better than it was,” he said. “It feels heavier, and it’s a little roomier.”
By David Piestrzynski
Used Car News Staff Writer