Fountain Valley, Calif. (October 10, 2006) – The Hyundai Azera and Hyundai Tucson were each named winners in the Strategic Vision 2006 Total Value Awards. Survey results placed the Azera atop the large car segment, and Tucson in a tie (with the Saturn Vue) for the top spot in the small sport utility vehicle segment. The Strategic Vision poll surveyed more than 64,000 new vehicle buyers after 90 days of ownership. Results from this information spotlight vehicles that give drivers the best economic value paired with the highest emotional satisfaction.
Consumers were asked an array of questions about their ownership experience including buying, owning and driving their new vehicles, as well as questions about their economic expectations of the car. The Hyundai Azera and Tucson outclassed competitor vehicles with a combination of distinct styling, outstanding safety features, and the Hyundai Advantage, America’s Best Warranty”.
“We are proud that the Azera and Tucson lead their segments in balancing economic value with emotional satisfaction,” said John Krafcik, vice president of Product Development and Strategic Planning, Hyundai Motor America. “It’s quite a feat to provide consumers with the best of both worlds, and the Hyundai model lineup offers the right mix of comfort and convenience features, paired with standard safety technologies and unbeatable value, to appeal to consumers on both an emotional and economic level.”
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through 725 dealerships nationwide.