Category Archives: 2011

Gary Rome Hyundai is giving out free basketball tickets and cool prizes

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On March 12, Springfield Armor Basketball Team is having a “Gary Rome Hyundai Day.”

Saturday, March 12, the Springfield Armor Basketball Team is having a “Gary Rome Hyundai Day.” This event is sponsored by CBS 3 and Gary Rome Hyundai. To go to this awesome event, please stop by the Gary Rome Hyundai dealer to pick up your FREE basketball tickets. You don’t have to register or win to go to the game on March 12. All you have to do is go stop by Gary Rome Hyundai’s dealership located at 1000 Main Street, Holyoke, MA 01040 BEFORE March 12 to pick up your basketball tickets. The tickets are given away on a first come first serve basis.

Not only will you have a chance to watch a fun basketball game, eat good food and meet people, but as part of “Gary Rome Hyundai Day,” Gary Rome is giving away great prizes. 3 lucky winners will have a chance to win a car.

If you have any other questions about “Gary Rome Hyundai Day,” you can call us at: (800) 559-8364.

There is no reason to not treat yourself and your friends to an awesome basketball game and a day of fun, socializing, and prizes.

Hyundai Elantra Is Top Selling Car in Canada

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In December, Hyundai Auto Canada Corp. flew a bunch of automotive journalists to San Diego to test out the Hyundai Elantra. Steve Kelleher, Hyundai Canada’s chief executive told the journalists that he predicted that the Hyundai Elantra will be the best selling car in Canada in 2011. While such a confident claim isn’t unique among workers at their own car company, what is unique however is that (so far at least) what Steve Kelleher predicted has come true.

When the industry’s January sales figures arrived earlier this month–pronouncing Elantra as the best selling vehicle, of any type, in Canada–Mr. Kelleher admitted he was tempted to send the group of journalists an “I told you so” note.” (http://www.montrealgazette.com/business/Hyundai+gobble+market+share/4320281/story.html)

Though I doubt Mr. Kelleher actually sent the automotive reporters an “I told you so” note, the fact that Kelleher’s prediction came true bespeaks to the quality of the Hyundai Elantra. Getting not only mostly positive, but stellar reviews, it’s easy to see what the Hyundai Elantra is selling so well.

Hyundai i40 Making Its Debut

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The i40 is the first large family car where Hyundai specifically attracted the European market. The Hyundai i40 has some cool new features, such as: a heated steering wheel, heated and reclining available for both the front and back seats, and a “de-mist system” which automatically spots and removes mist located on the windshield.

“The i40 also demonstrates the advances Hyundai is making towards being a leader in eco-technology. The 1.7 litre diesel engine emits 113 g/km CO2 just beating other manufacturers to the best-in-class figure. As a comparison the Ford Mondeo 1.6 DV6 TDCi achieves 114 g/km, the VW Passat 1.6 TDI Blue motion achieves 114 g/km and the Peugeot 508 1.6 e-HDi saloon achieves 115 g/km.” (http://www.girlracer.co.uk/motorsport/anna-livesey/8711-hyundai-i40-to-star-at-geneva-but-will-the-veloster-steal-its-thunder.html)

The i40 also comes with a five year warranty which means five years of health checks for the car, five years of unlimited mileage warranty and five years of roadside assistance.

The i40 is one of the best environmentally friendly cars. The i40 also has a sporty sleek look, uses a lot of miles per gallon, and uses the best in car technology at an affordable price.

Worlds Most Beautiful Cars

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What do the Audi R8 Spyder, the Alfa 8C Spider, the Aston Martin DBS, the
Ferrari 599 GTB Fiorano and the 2011 Elantra all have in common????

Well check out the below link as they were all named to the list of the
World’s Most Beautiful Cars!!! If you have a customer on the fence show
them the design company the Elantra is keeping!!!!

Didn’t Your Mother Teach You Not to Steal Food Stamps

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Blue Bay store owners are stealing from the starving and poor by only giving them half the value of what food stamps are worth. One wonders either how desperate or low these store owners have to be to do such things. “You can judge a society by how they treat their weak,” the philosopher, Voltaire famously quipped, and it seems that in the county of Blue Bay this is exactly what they are doing.

“Customer care” seems to be ignored when the poor and vulnerable are taken advantage of. The Liberal state of Massachusetts is one of the very few states that don’t penalize people for selling food stamps. Because local authorities don’t persecute food stamp traffickers, state officials don’t know how prevalent this theft and exploitation is.

Because there is no penalty for store owners not giving the full value of food stamps, they can steal and nothing with happen to them (well, legally anyway).

One wonders what people’s thoughts are on this. Is this type of theft bad because theft is always bad and the fact that in this case there is no retribution seems like law makers don’t care? Is not giving the full value of food stamps bad because the people who are being exploited are poor? Would the person reading this be just as fumed at this abhorrence irrespective of whom this happens too or are tears only reserved for the poor?

When reading this article, I couldn’t help thinking of Robin Hood, who I never admired. Stealing is bad, irrespective of how much and who the victim is. Stealing from the rich and giving from the poor doesn’t justify the act of theft. Feeling this way I was always a bit peeved that Robin Hood was viewed as a hero. I understand that stealing from the poor is worse since they have more to lose (ok, well of course not tangibly), but why does the result of charity justify the means of stealing? I would love to hear your responses on this. What do you think about the case and my tangent? Do you find stealing from the rich justified if it goes to the poor? Does the stealing of food stamps bother you and make you angry, while sympathetic to the poor? Would your feelings be the same if an article was written about how real estate owners are taking advantage of millionaires by giving them only half the value of their palatial home while the government sits by and does nothing to prosecute these people?

Ad push prior to the Super Bowl

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This weekend marks the official launch of the 2011 Elantra on the AFC Championship game.  Below is a note from our marketing dept. explaining our big presence during the third quarter of this weekend’s game.   Hyundai is also mentioned in USA Today as one of three companies (Anheuser Busch and Audi are the other two) who are previewing/taking advantage of the AFC Championship to get a jump on their Super Bowl ads.

As the 2010 NFL Season draws nearer to a climatic close with its two championship games this weekend, HMA is flexing its muscle by overtaking the 3Q of the AFC Championship Game!  Hyundai has signed on for the big AFC game between the New York Jets vs. Pittsburgh Steelers.   The game is an excellent way in which to announce the arrival of our perennial Pro-Bowl vehicle, the 2011 Hyundai Elantra.  The Championship Game is one of the top five most watched programs of the year {35 million viewers} and provides us with a unique opportunity to unveil the new campaign for the Elantra called “Snap Out of It.”  The distinctive “Snap Out of It” campaign tackles the issue of years of consumer complacency within the compact car segment.  By showing the current doldrums view of the compact car market, the 2011 Elantra stands out from the pack with its distinctive fluidic design, best in class front legroom and 40 MPG.  The 2011 Elantra typifies what it takes to win in the NFL…teamwork.  The sum of the Elantra parts is what makes this vehicle so unique and eye-catching from the rest of the competition, that we do not need any special gimmicks to promote this great package.  It blitzes the audience into snapping out of their current small, bland and uninspiring compact car and demands them to pay attention to the Elantra in a very unique way.  The AFC Championship Game can be seen on Sunday, January 23rdat 6:30 p.m. EST on CBS.  Hyundai has sacked the 3Q for auto-exclusivity to showcase portions of the new campaign by airing two new Elantra spots entitled “Sheep” and “Childhood.” Sheep is a spot that shows how we have become complacent in the compact car segment by not demanding more from our vehicles and accepting what everyone is drives in the segment and the Childhood spot talks about how we have been conditioned from an early age to accept that all compact cars must be cramped.  All of the “Snap Out of it” spots tout that the 40-MPG Elantra is here and ready to become a real game-changer in the category. In addition to the two new Elantra spots, we will also be airing two current Sonata spots to complete the playbook for the 3Q rotation.  To view the two new Elantra “Snap Out of It” campaign spots that will make their debut on the AFC Championship Game, please click on the Marketing Blog link – http://www.hyundaimarketingblog.com/index.aspx.

2011 HYUNDAI SONATA NAMED AUTOMOBILE MAGAZINE "ALL STAR"

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The all-new 2011 Hyundai Sonata has been named to Automobile Magazine’s annual “All Stars” list as one of the most outstanding cars of the year.

“The critical acclaim and recognition from experts like the editors of Automobile Magazine is gratifying,” said John Krafcik, President and CEO of Hyundai Motor America. “Sonata is a game-changing car that has surpassed everyone’s expectations. The All Star award is recognition that the record number of customers who chose Sonata this year made a great choice.”

Each fall, Automobile Magazine tests new model cars and its reigning All Stars before selecting 10 vehicles that stand out among all others in the market.

“The Sonata has emerged as an unquestioned leader in a segment that’s bursting with excellent automobiles. Painstakingly conceptualized, designed and engineered by Hyundai, the Sonata meets and exceeds the varied needs and wishes of demanding American buyers,” writes Automobile Magazine. The editors conclude, “The Sonata is a car that sells purely on its merits rather than on its warranty, and increasing numbers of savvy Americans are beating a path to Hyundai’s door.”

The 2011 Hyundai Sonata was introduced earlier this year. Sonata brings to the market a number of breakthroughs previously unheard of in the mid-size family sedan segment including standout design, a standard gasoline direct injected engine that delivers 35 miles per gallon on the highway, an optional 274-horsepower 4-cylinder turbo and a hybrid model that will go on sale in the U.S. in January.

Through the first 11 months of the year, Sonata sales are up 65 percent over last year on the strength of the new model, which, is manufactured at Hyundai Motor Manufacturing Alabama. Sonata’s breakthrough 2.4-liter gasoline direct injection (GDI) engine, 2.0-liter turbo GDI and 6-speed automatic transmission also are manufactured in the United States. Hyundai Motor America sold 500,000 new vehicles in the U.S. for the first time ever, this year. Sonata has been the most “shopped” midsize car in the market for six of the past seven months as measured by Compete, an automotive market analysis firm.

The complete story on the “Automobile All Stars” is available in the February 2011 issue of Automobile Magazine and at www.automobilemag.com. The February issue will be available on iPad on December 20 and on newsstands on January 4, 2011.

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through about 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai’s 10-year/100,000-mile powertrain warranty and 5-years of complimentary Roadside Assistance.

2011 Hyundai Sonata and Genesis Sedan Awarded an Automotive Best Buy Award from Consumers Digest

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Consumers Digest Magazine named both the 2011 Hyundai Sonata and 2011 Hyundai Genesis sedan a “Best Buy.” The ratings are based on behind-the-wheel assessment, safety ratings, ownership costs, warranty, price, comfort, ergonomics, styling and amenities. The Sonata is a Best Buy in the Family Car category and the Genesis sedan is a Best Buy in the Luxury Car segment.

“Value, as we see it, is based on purchase price and ownership costs relative to quality, performance and subjective factors like comfort and design,” said Randy Weber, publisher, Consumers Digest. “Few purchases are more important, or require more research, than buying a new vehicle. Our analyses ensure that consumers are as satisfied with their auto purchase years after making it as they were on the day they drove off the lot.”

The Automotive Best Buy Awards reflect Consumers Digest’s view of which 2011 vehicles offer exceptional value for the money. A panel of six automotive experts evaluates the vehicles from behind-the-wheel on an ongoing basis, both under real-world conditions in their own test-drives and at manufacturers’ new-model introductions. They assess design factors including styling, accessories and amenities, cargo space, and fit and finish, as well as performance characteristics including starting and acceleration, steering and handling, ride quality and fuel economy.

“The Genesis has provided ground-breaking value among its luxury competition with lavish appointments and impressive driving performance,” said Mike O’Brien, vice president, Product and Corporate Planning, Hyundai Motor America. “The all-new Sonata also upholds Hyundai’s legacy of value with exciting design, best-in-class fuel economy and outstanding residual value. Both cars continue to exceed expectations for consumers in their respective segments.”

For more information and a complete list of award winners, visit http://www.consumersdigest.com/award_page.html.

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through about 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai’s 10-year/100,000-mile powertrain warranty and 5-years of complimentary Roadside Assistance.

Hyundai Elantra Earns Highest Residual Value in its Class in the 2011 ALG Residual Value Awards

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ALG, the industry benchmark for residual values and depreciation data, today announced its 12th annual Residual Value Awards, honoring vehicles across 19 different segments and two brands that are predicted to retain the highest percentage of their MSRP after a three-year period. The 2011 Hyundai Elantra topped the competitive compact segment, winning ALG’s award for the highest residual value in its class.

The 2011 Residual Value Awards are based on the entire model year forecast of 2011 products. Award winners are determined through careful study of the competition in each segment, historical vehicle performance and industry trends. Vehicle quality, production levels relative to demand and pricing and marketing strategies are among the key factors that affect ALG’s residual value forecasts.

“Hyundai’s win of the mid-compact segment highlights the growing reputation of the brand, as well as its impressive new product push,” said Raj Sundaram, Senior Vice President, Solutions Group and ALG. “The all-new 2011 Elantra shines with standard luxurious features and a modest price tag, and it’s expected to be a favorite of young drivers like the VW Jetta and Mazda3 before it.”

The all-new 2011 Elantra encompasses Hyundai’s latest ambitions including “Fluidic Sculpture” design, advanced safety technologies and best-in-class 40 mpg highway fuel economy. It took 33 months to develop the all-new Elantra and four years to bring it to market. The 2011 Elantra launches with new 1.8-liter “Nu” engine and in-house six-speed automatic transmission.

“Achieving such tremendous value retention speaks to the overall quality and merit of the Elantra,” said Mike O’Brien, vice president, Product and Corporate Planning, Hyundai Motor America. “Vehicles that retain their value in the long-term offer a lower overall cost of ownership to the customer, allowing Hyundai to offer strong lease options to consumers and better resale value at trade-in time for our customers who purchase their vehicles.”

For more information and a complete list of winners, visit: www.alg.com.

ALG

Based in Santa Barbara, California, ALG (www.alg.com) is a leading provider of data and consulting services to the automotive industry. ALG publishes the “Automotive Lease Guide” – the standard for Residual Value projections in North America, and has been forecasting automotive residual values for over 45 years in both the U.S. and Canadian markets. ALG is a company of DealerTrack Holdings, Inc.

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through about 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai’s 10-year/100,000-mile powertrain warranty and 5-years of complimentary Roadside Assistance.

2011 Hyundai Elantra: First Look

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* Competes with: Honda Civic, Toyota Corolla, Chevy Cruze, Ford Focus
* Looks like: An aggressive compact sedan
* Drivetrain: 148-hp, 1.8-liter four-cylinder engine; six-speed manual or automatic transmission
* Hits dealerships: 2011

Hyundai busted sales records with its revamped Sonata midsize sedan earlier this year, and it looks like it will do the same when the new Elantra goes on sale next year.

The just-announced Elantra will use the same formula as the Sonata, offering a high level of refinement, value and performance for a good price. However, this model has a not-so-secret weapon: 40 mpg standard.

While the Chevy Cruze and smaller Ford Fiesta promise 40 mpg highway or better, they do so only in special trims or with certain transmissions. The new Elantra gets an EPA-estimated 29/40 mpg city/highway and 33 mpg combined. That’s the exact same mileage as the smaller Fiesta SFE.

Pricing hasn’t been announced, but it looks like the base GLS model will come without air conditioning and a few other conveniences to deliver a low price. It still comes with power windows, a six-speaker stereo system and USB port.

The GLS Popular Equipment Package can be added. It includes air conditioning, cruise control, telescopic steering wheel and 16-inch steel wheels.

The Limited trim will come loaded with leather seating, automatic transmission, black chrome grille, fog lights, 17-inch alloy wheels, sunroof, steering-wheel-mounted audio controls, heated front and rear seats, and Bluetooth connectivity.

A navigation system with 7-inch screen is available as an option on either trim level.

By David Thomas
Cars.com