Category Archives: Kelley Blue Book

Hyundai Brand Loyalty Replaces Toyota for the Number One Spot, According to Kelley Blue Book’s

All-new Sonata Emerges on the Top 10 Most Researched New Vehicle List

FOUNTAIN VALLEY, Calif., 03/15/2010 Brand loyalty for Hyundai recently surpassed that of Honda and replaced Toyota, allowing Hyundai to take the No. 1 spot among car shoppers, according to the latest Kelley Blue Book’s Market Intelligence data. Up from third place in Q4 2009, Hyundai saw the greatest increase in loyalty in February 2010, with Hyundai owners looking at new models within the brand increasing by 10.4 percentage points to 56.3 percent.

Furthermore, according to Kelley Blue Book Values data, throughout the month of February 2010 Hyundai outperformed the overall car segment average by a healthy margin. Hyundai values increased 2 percent month-over-month, relative to a 0.3 percent increase for the entire car segment.

“A large part of Hyundai’s momentum is a result of introducing passionate new products like the 2011 Sonata and 2010 Tucson,” said James Bell, executive market analyst for Kelley Blue Book’s “To sustain this momentum, Hyundai should continue to promote its attractive new-vehicle lineup, solid warranty offer and strong price-points to new-car shoppers.”

In addition to topping brand loyalty, the all-new 2011 Sonata was named to’s Top 10 Most-Researched New Vehicles list for the first time. In February, the Sonata was the fifth most-researched new car on alongside ‘Top 10 Most-Researched’ mainstays such as Accord, Civic, Camry and CR-V.

“2009 marked an unprecedented year for the Hyundai brand and we are well poised to keep the momentum going in 2010,” said John Krafcik, president and CEO, Hyundai Motor America. “With impressive new vehicles like the all-new Sonata and our dedication to deliver stylish, fuel efficient and affordable vehicles, more customers are adding Hyundai models to their shopping lists.”

This Kelley Blue Book Market Intelligence data analysis examined site traffic to used-car trade-in pages and new-car pricing report pages on Kelley Blue Book’s, and compared loyalty data from Q4 2009 to February 1 – 28, 2010. The Kelley Blue Book Values data within this release represents month-over-month used-vehicle depreciation percentages.

Kelley Blue Book (

Since 1926, Kelley Blue Book, The Trusted Resource®, has provided vehicle buyers and sellers with the new and used vehicle information they need to accomplish their goals with confidence. The company’s top-rated Web site,, provides the most up-to-date pricing and values, including the New Car Blue Book® Value, which reveals what people actually are paying for new cars. The company also reports vehicle pricing and values via products and services, including software products and the famous Blue Book® Official Guide. According to the C.A. Walker Research Solutions, Inc. – 2009 Spring Automotive Web Site Usefulness Study, is the most useful automotive information Web site among new and used vehicle shoppers, and half of online vehicle shoppers visit Kelley Blue Book’s also is a W3 Gold Award winner, sanctioned by the International Academy of Visual Arts. is a leading provider of new car prices, used car Blue Book Values, car reviews, new cars for sale, used cars for sale, and car dealer locations.


Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through almost 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program which now includes the 5-year/60,000-mile fully transferable bumper-to-bumper warranty, Hyundai’s 10-year/100,000-mile powertrain warranty and 5-year complimentary Roadside Assistance in addition to the highly acclaimed vehicle return policy introduced in early 2009. For more details on Hyundai Assurance, please visit

Tucson and Elantra Make Back-to-School Cars Lists by Kelley Blue Book’s

FOUNTAIN VALLEY, Calif., 09/03/2008 Kelley Blue Book’s recognized the 2008 Hyundai Tucson as a “Top 10 New Back-to-School Car” and the 2006 Hyundai Elantra as a “Top 10 Used Back-to-School Car.” The “Top 10” lists are designed to help students and parents decide which vehicles are best to consider for their next automotive purchase by offering expert advice from editors and top recommendations for getting to and from class in an economical and reliable new or used car.

“There are so many options these days, in both the new- and used-car realm, for safe, fun and affordable back-to-school rides,” said Jack R. Nerad, executive editorial director and executive market analyst, Kelley Blue Book and “Hyundai offers vehicles that are better built and better equipped than ever before, and more importantly, they include potentially life-saving standard safety features at prices that parents and students will find difficult to beat.”

The 2008 Tucson boasts safety and convenience with standard safety features like active front head restraints, Electronic Stability Control (ESC) and six airbags. It also offers new entertainment upgrades to better fit a student’s lifestyle, such as standard XM Satellite Radio® and an auxiliary audio input allowing drivers to listen to music from their iPod® or mp3 player.

The affordable 2006 Elantra earns high marks with a comprehensive list of standard and available safety features, earning five stars in National Highway Traffic Safety Administration (NHTSA) and a “Good” score in the Insurance Institute for Highway Safety’s (IIHS) crash testing. With more interior volume than key competitors Civic and Corolla, the Elantra provides comfortable and versatile seating for all.

All of the new cars on this year’s Back-to-School lists from Kelley Blue Book’s feature starting New Car Blue Book Values of less than $18,000, while all used cars have a Kelley Blue Book Suggested Retail Value of less than $12,000.

“We’re very honored to have our vehicles recognized by as a smart option parents should consider for their children,” said Tim Benner, national manager, Product Development, Hyundai Motor America. “The Tucson and Elantra come equipped with robust standard safety packages, expansive interiors and fuel-efficient engines – all at an affordable price. The Elantra and Tucson exemplify the quality and value that parents are looking for when they are shopping for the household fleet.”


Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through almost 800 dealerships nationwide.