Category Archives: SEMA

Hyundai Showcases Genesis, Its Rear-Wheel Drive Performance Platform, at SEMA Show 2008

LAS VEGAS, 11/04/2008 The seven custom Genesis Coupes and sedans to be unveiled at the Specialty Equipment Market Association (SEMA) Show demonstrate Hyundai’s commitment to its rear-wheel drive performance platform. From the Genesis sedan’s more luxurious take on performance, to the more overtly athletic nature of the Genesis Coupe, Hyundai has a wide range of performance and capability covered with the Genesis platform. The seven Genesis SEMA cars highlight this wide-ranging capability, from Rhys Millen’s 2.0T Genesis Coupe, inspired by the Japanese Super GT series, to the Euro-inspired RKSport Genesis sedan, with its Hyundai-engineered 460-horsepower supercharged 4.6-liter V8 engine concept. Hyundai’s custom concepts will be displayed at its SEMA booth (#24387) at the Las Vegas Convention Center from November 4-7, 2008.

Hyundai SEMA Custom Concepts:

Tuner Vehicle Engine Features
Rhys Millen Racing 2010 Genesis Coupe Turbocharged 2.0-liter four-cylinder Full-functioning race car is track- ready with a Turbonetics turbocharger, custom roll cage and all body panels replaced by carbon fiber
Street Concepts 2010 Genesis Coupe 3.8-liter V6 Stealth Fighter-inspired design includes black camouflage paint
HKS 2010 Genesis Coupe Turbocharged 2.0-liter four-cylinder Modeled after HKS Time Attack racecars, the vehicle features HKS GT2835R Turbo, HKS Hipermax III fully adjustable suspension and other HKS performance parts
RKSport Sedan Supercharged 4.6-liter V8 (concept) 460-horsepower (est.), 27-mpg supercharged Tau 4.6-liter V8 engineered by RKSport and Hyundai America Technical Center (HATCI)
RIDES Magazine 2009 Genesis Sedan 4.6-liter Tau V8 Technology center on wheels features Wi-Fi, 2 Mac Mini computers, MacBook Air laptop, iPod Touch and iPhone 3G
DUB Magazine 2009 Genesis Sedan (2) 4.6-liter Tau V8 DUB Edition makeovers accentuate the original styling and lines of the Genesis design, adding signature 22-inch TIS wheels

“The Genesis rear-wheel-drive architecture matched with Hyundai’s state-of-the-art engine technology offers a scalable and attractive package for the aftermarket,” said John Krafcik, vice president, Product Development and Strategic Planning, Hyundai Motor America. “Genesis is short-hand for rear-wheel-drive performance at Hyundai, and SEMA is the prefect place to highlight these vehicles.”

RHYS MILLEN RACING GENESIS COUPE

Rhys Millen Racing (RMR), one of the industry’s most respected tuners, designed the “Art of Speed” Genesis Coupe 2.0T with the visual impact to turn heads at the 2008 SEMA Show and the performance necessary to put the driver in the winner’s circle the following weekend.

The RMR Genesis Coupe is powered by a 2.0-liter inline four-cylinder engine enhanced by a Turbonetics turbocharger, wastegate and blow-off valve to provide extra horsepower and torque. It is equipped with a heavy-duty HKS sequential transmission and a KW coilover suspension to put that additional power to the ground.

The RMR Genesis Coupe sports a silver and blue paint scheme and a RMR dry carbon fiber wide body kit, functional hood scoop and an APR GTC-500 carbon-fiber wing. RMR added SSR Type-F competition lightweight wheels and Bridgestone Potenza racing slicks, which partner well with the race-ready factory Brembo brake system. Inside, the vehicle interior has transformed into a racing cockpit with a Sparco steering wheel and seat, eight-point roll cage and a RMR carbon fiber dash.

STREET CONCEPTS GENESIS COUPE

A long-time Hyundai tuner, Shawn Williams from Street Concepts delivered a modified Genesis Coupe outfitted with a black camouflage, Stealth Fighter-inspired paint design that compliments its aggressive styling. The exterior also features a custom grille design, tinted taillights and an APR rear wing.

The Street Concepts Genesis Coupe showcases Volk 19-inch racing wheels, Pirelli performance tires, a modified suspension and Brembo brakes. A Magnaflow cat-back exhaust and K&N cold air intake system enhance the performance of the 3.8-liter V6 engine. Interior modifications include a custom Infinity audio system, Recaro Sportster Topline seats and black suede accents designed to fit the Stealth Fighter theme.

HKS GENESIS COUPE

HKS, known for its premium performance parts, designed a customized Genesis Coupe that maximizes the driving performance capabilities for the serious driving enthusiast. The HKS Genesis Coupe includes a HKS GT2835R Turbo upgrade to maximize horsepower and torque, HKS stainless tubular manifold, HKS intercooler upgrade, HKS super sequential blow-off valve, HKS performance stainless cat-back exhaust, HKS carbon fiber air box and intake duct, HKS Super Fire spark plugs and HKS Hipermax III fully-adjustable suspension.

The HKS Genesis Coupe also showcases functional ground effects designed by Ken Style, HKS Time-Attack cars’ aerodynamic partner. The interior emphasizes driver comfort and control, with HKS electronics including CAMP2 that monitors up to 24 data signals from the Genesis OBD2 and programmable calculations for fuel costs, average fuel consumption and fuel efficiency in real time.

RKSPORT GENESIS SEDAN

The supercharged Tau V8 engine in the RKSport/Hyundai America Technical Center, Inc. (HATCI) Genesis Sedan is sure to be one of the main attractions at Hyundai’s SEMA display. The supercharged Genesis is powered by Hyundai’s state-of-the-art 4.6-liter Tau engine, which produces an estimated 460-horsepower with the help of an IHI screw-type supercharger and 11 pounds of boost for performance driving. It also boasts advanced cylinder deactivation technology, which further improves efficiency and fuel savings at cruising speeds, delivering an estimated 18 miles per gallon in city and 27 miles per gallon on the highway.

The exterior of the RKSport/HATCI Genesis is designed with a European look and feel. The Platinum Silver color scheme highlights the body kit, exterior components, clean lines and contours of the vehicle. Styling modifications to the RKSport/HATCI Genesis include a composite hood, polyurethane front lower fascia, rear lower fascia, left and right side skirts, plus a composite rear roof spoiler and trunk spoiler. RKSport partnered with well-known aftermarket companies to add Enkei Performance LS-5 wheels, a Baer performance brake package, K&N performance air intake, Eibach lowering springs and a Magnaflow performance exhaust.

RIDES MAGAZINE GENESIS SEDAN

RIDES magazine and Hyundai developed a technology center on wheels containing the latest technology both inside and out. As an added incentive to visit the Hyundai display, 5,000 RIDES Digital Genesis iTunes cards will be distributed from the car’s Wi-Fi network during the show.

Inside, the RIDES Genesis features the latest in digital accessories including two Mac Mini computers, a MacBook Air, iPod Touch, iPhone 3G, high-speed Wi-Fi Internet connection and movie theater-quality surround sound. The trunk houses its own Mac mini computer, a 20-inch Apple Cinema Display and a motorized tray containing the mouse and keyboard for the rear computer. Within the center console are the iPhone 3G, MacBook Air laptop and wireless keyboard and mouse for the Mac Mini mounted on the rear deck. Each passenger in the back seat has an individual computer with Internet connectivity. The 8.4-inch VGA headrest monitors are wrapped in the original leather to maintain the OE look and feel, while the seats contain suede accents.

Clean, purposeful exterior modifications compliment the high-tech interior. Changes include 22-inch custom-made, staggered fitment MHT three-piece wheels, Pirelli tires, custom-molded front body kit and side skirts, lowered suspension and smoked headlights. Custom dual-tip stacked exhausts and a custom-molded rear bumper accentuate the metallic silver and blue paint job.

DUB MAGAZINE GENESIS SEDAN

DUB magazine took two Hyundai Genesis sedans to the next level by enhancing their appearance with a DUB Edition makeover – one in white, the other in black. Upgrades include color-matched exterior pieces, custom lowering kits, an elaborate audio and video system, DUB emblems and tinted windows.

HYUNDAI GENESIS

The Genesis sedan is built on Hyundai’s all-new, performance-driven rear-wheel-drive architecture. It offers two powertrains, including a 3.8-liter V6 engine and Hyundai’s all-new 4.6-liter Tau V8. Tau produces 375 horsepower, leading all its competitors in specific output with 80 horsepower per liter while delivering 25 mile per gallon. With technology rivaling more expensive luxury sedans, Genesis showcases features such as XM NavTraffic, ZF six-speed transmission, Adaptive Front Lighting System (AFLS), Smart Cruise Control, Lexicon® audio systems and electronic active head restraints. Additionally, all Hyundai Genesis have standard iPod connectivity.

HYUNDAI GENESIS COUPE HIGHLIGHTS
– Hyundai’s first rear-wheel drive sports coupe
– Estimated 310-horsepower from enhanced 3.8-liter V6 from Genesis sedan
– Standard 220-horsepower (estimated) intercooled, turbocharged, inline four-cylinder
– Genesis Coupe production model arrives in spring of 2009

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of South Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through 800 dealerships nationwide.

RIDES Magazine Transforms Hyundai Genesis Sedan Into Technology Center on Wheels for SEMA Show 2008

FOUNTAIN VALLEY, Calif., 10/22/2008 Hyundai Motor America and RIDES magazine are teaming up to develop a customized Hyundai Genesis for the 2008 Specialty Equipment Market Association (SEMA) Show. The RIDES Genesis will be the ultimate in technology, style and refinement, containing the latest in technology both inside and out. As added incentive to visit the Hyundai display, 5,000 RIDES Digital Genesis iTunes cards will be distributed from the car’s Wi-Fi network during the show at the Las Vegas Convention Center from Nov. 4 – Nov. 7, 2008.

“This Genesis perfectly suits the mobile executive, with multiple Mac computers and its own mobile Wi-Fi network,” said Ben Harris, associate publisher, RIDES. “All of the modifications compliment the Genesis’ natural attributes and emphasize the sleek look and luxury interior. We are looking forward to the SEMA show and displaying this amazing vehicle.”

Inside, the RIDES Genesis will feature the latest in digital accessories including two Mac Mini computers, a MacBook Air, iPod Touch, iPhone 3G, high-speed Wi-Fi internet connection and movie theater-quality surround sound. The trunk will house its own Mac mini computer, a 20-inch Apple Cinema Display and a motorized tray containing the mouse and keyboard for the rear computer. Within the center console will be the iPhone 3G, Mac Book Air laptop and wireless keyboard and mouse for the Mac Mini mounted on the rear deck. Each passenger in the back seat has their own computer with internet connectivity. The 8.4-inch VGA headrest monitors are wrapped in the original leather to maintain the OE look and feel, while the seats contain suede accents.

Genesis’ spacious and ultra-quiet cabin offers an ideal environment to experiment with new in-vehicle information and entertainment systems,” said Michael Deitz, manager, Product Development, Hyundai Motor America. “Adding state-of-the-art connectivity and computing power to existing technology like navigation, Bluetooth and satellite radio, this RIDES Genesis offers a glimpse into the future of hi-tech luxury.”

At the Hyundai booth, SEMA attendees will view clean exterior modifications to compliment the high-tech interior. Modifications include 22-inch custom-made staggered fitment MHT three-piece wheels, Pirelli tires, custom-molded front body kit and side skirts, lowered suspension and smoked headlights. Custom dual-tip stacked exhausts and custom-molded rear bumper accentuate the metallic silver and blue paint job.

HYUNDAI GENESIS

Genesis is built on Hyundai’s all-new, performance-driven rear-wheel-drive architecture. It offers two powertrains, including a 3.8-liter V6 engine and Hyundai’s all-new 4.6-liter Tau V8. Tau produces 375 horsepower, leading all its competitors in specific output with 80 horsepower per liter. With technology rivaling more expensive luxury sedans, Genesis showcases features such as XM NavTraffic, Adaptive Front Lighting System (AFLS), Smart Cruise Control, Lexicon® audio systems and electronic active head restraints. Additionally, all Hyundai Genesis have standard iPod connectivity.

RIDES

RIDES is the premiere urban automotive enthusiast magazine and represents the worlds of “Street, Speed, Sound and Style.” Bridging the worlds between enthusiast and consumer magazines, RIDES captures the essence of today’s automotive lifestyle. From the hottest cars, trucks and customizations to celebrity cars, the ultimate in high-end performance, old school classics, new car reviews and the latest trends, if it represents the best in automotive, it’s in RIDES.

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of South Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through 800 dealerships nationwide.

Hyundai Collaborates With HKS USA to Unveil Genesis Coupe at SEMA Show

FOUNTAIN VALLEY, Calif., 09/03/2008 Hyundai Motor America today announced that HKS USA, Inc. will create a high-performance Genesis Coupe 2.0t for the 2008 Specialty Equipment Market Association (SEMA) show. The all-new, rear-wheel drive Hyundai model will make its SEMA debut at the Las Vegas Convention Center Nov. 4 – Nov. 7, 2008. HKS, the leading manufacturer of premium performance parts, is the second company to join Hyundai for this year’s SEMA show.

Genesis Coupe has the basic DNA that HKS looks for – an excellent chassis, rear-wheel drive, aggressive styling and a new generation turbo-charged engine. These attributes provide the opportunity for HKS to maximize the Genesis Coupe driving performance capabilities for the serious driving enthusiast,” said Rick Lafferty, president, HKS USA, Inc. “HKS is allocating R&D, engineering and prototyping resources to lay the groundwork for HKS-brand Genesis Coupe performance parts. We are looking forward to working with Hyundai to realize the full performance potential of the Genesis Coupe.”

The HKS plan for the Genesis Coupe includes a HKS GT Turbo upgrade to maximize horsepower and torque, HKS engine internals, HKS limited-edition turbo exhaust system, HKS Super Mega Flow Intake System, HKS Engine Management and HKS Hipermax III fully-adjustable suspension.

“We’ve designed Genesis Coupe from the start to be tuner-friendly,” said John Krafcik, vice president, Product Development and Strategic Planning, Hyundai Motor America. “Partnering with an industry leader like HKS is a terrific way for us to stretch the performance envelope of Genesis Coupe.”

The HKS Genesis Coupe will also showcase functional ground effects designed by Ken Style, HKS Time-Attack cars’ aerodynamic partner. The interior will emphasize driver comfort and control with HKS electronics including CAMP2 that monitors up to 24 data signals from the Genesis OBD2 and programmable calculations for fuel costs, average fuel consumption and fuel efficiency in real time.

HYUNDAI GENESIS COUPE HIGHLIGHTS

– Hyundai’s first rear-wheel drive sports car
– 306 horsepower (est.) from enhanced 3.8-liter V6 from Genesis sedan
– Standard 210 horsepower (est.) turbocharged, intercooled inline four cylinder
– Genesis Coupe arrives in the spring of 2009 as a 2010 model

HKS USA, INC.

HKS USA, Inc. is a leading manufacturer and supplier of premium automotive aftermarket performance systems, parts and accessories. Delivering its products to both the import and domestic car markets, HKS has been recognized for its engineering and performance excellence in the automotive industry since 1973. Established in 1982, HKS USA, Inc. is a wholly-owned subsidiary of HKS Company, Ltd. Japan and distributes its products through its worldwide dealer network. For more information about HKS USA., visit their website at www.hksusa.com.

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of South Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through 800 dealerships nationwide.

Hyundai Teams Up With Rhys Millen Racing to Introduce Genesis Coupe at SEMA Show

Hyundai Motor America announced today that it has teamed up with Rhys Millen Racing (RMR) to create the “Art of Speed” Genesis Coupe show car. The Hyundai RMR “Art of Speed” Genesis Coupe 2.0t will be on display at the Hyundai booth at the Specialty Equipment Market Association (SEMA) show in the Las Vegas Convention Center from Nov. 4 – Nov. 7, 2008. The RMR Genesis Coupe will be the first of many Genesis Coupes to be modified by some of the best tuner shops in the world. This RMR – developed Genesis Coupe will be a fully functional race car capable of putting the driver in the winner’s circle.

“The unique part of this project is that it will be moving art, which is why we named it the ‘Art of Speed,'” says Rhys Millen, professional race driver and founder of RMR. “The focus will be on the engine and a radical body design to complement the factory body lines. We are going to transform the Genesis Coupe into an apex-carving machine with jaw-dropping looks. We think it has the possibility of being one of the coolest cars at the show.”

The RMR Genesis Coupe will be powered by a 2.0-liter DOHC inline four-cylinder engine with RMR turbo kit for maximum horsepower and torque. It will be equipped with a heavy-duty HKS sequential transmission and a K&W coil over suspension to put that additional power to the ground. The are just some of the planned mechanical modifications to turn the Genesis Coupe into a race car capable of running in the Pikes Pike Hill Climb, Formula D or Redline Time Attack series.

“We’ve been excited about working with Rhys Millen since the minute he walked through our doors at Hyundai Motor America,” says John Krafcik, vice president, product development and strategic planning, Hyundai Motor America. “Genesis Coupe is a rear-wheel drive performance machine we designed to capture the hearts of hardcore automotive enthusiasts, so we can’t wait to see Rhys’ RMR Genesis Coupe on the race track.”

The RMR Genesis Coupe will be outfitted in a silver and black paint scheme and dominated by a RMR wide body kit, functional hood scoop and a carbon fiber wing. Enkei racing wheels and Bridgestone Protenza RE-01 tires surrounding Brembo brake calipers complete the package.

Inside will be a racing cockpit with Sparco steering wheel and seats, eight-point roll cage and a RMR carbon fiber dash.

RHYS MILLEN – DRIVER, OWNER RMR

With more than 16 years of racing experience, Rhys Millen has established himself as one of the premier rally/drifting drivers in North America. Born in New Zealand in 1972, Rhys is the son of famed rally and off-road racer Rod Millen. Rhys joined Rod in the U.S. as a teenager and soon afterwards established himself as racer by taking first at the Pikes Peak Hill Climb in the Open Division and winning Rookie of the Year. He won the Formula Drift championship in 2005 and was runner-up in 2006.

RHYS MILLEN CAREER HIGHLIGHTS – 2008
– Pikes Peak time attack 2 wheel drive champion and new world record

RHYS MILLEN CAREER HIGHLIGHTS – 2007
– Pikes Pike Time Attack Champion
– First Place Long Beach Team Drift
– Second Place Formula D New Jersey
– Third Place Formula D West Virginia

RHYS MILLEN CAREER HIGHLIGHTS – 2006
– Formula Drift Champion Runner-Up
– Formula D Tires.com triple crown champion

RHYS MILLEN CAREER HIGHLIGHTS – 2005
– Formula Drift Champion
– First Place Formula D New Jersey
– Second Place Formula D Irwindale

HYUNDAI GENESIS COUPE HIGHLIGHTS
– Hyundai’s first rear-wheel drive sports car
– 306 horsepower (est.)from enhanced 3.8-liter V6 from Genesis sedan
– Std. 212 horsepower (est.) turbocharged, intercooled inline four cylinder
– Genesis Coupe arrives in the spring of 2009 as a 2010 model

RHYS MILLEN RACING

R. Millen Motor Sports Sales (RMR) was founded 12 years ago by Rhys Millen to fulfill a huge demand for quality aftermarket products created by the Millen Racing heritage. Similar to motor sport clothing merchandise to a race fan, RMR offers proven race products to street customers primarily based on its motor sports associations. Since its creation, RMR has built itself up become one of the industries most respected tuners for Toyota, Lexus and Mitsubishi. In addition to RMR’s excellent relationship with auto manufacturers, the company has custom built many private vehicles for celebrities such as basketball star Dennis Rodman, actor Jason Priestley and rock star Alex Van Halen. RMR has also built cars and worked closely with the producers of the blockbuster hit franchise “The Fast and the Furious.”

RMR currently offers over 100 products that are designed and produced in our facility or private labeled exclusively for RMR. These parts are carefully designed to provide the customer with quick and easy installation instructions with the highest quality. In many cases, our parts have met or exceeded factory specifications allowing dealers to warranty their installation keeping the cars under the factory warranty.

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of South Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through almost 800 dealerships nationwide.

Hyundai Well-Positioned to Make Its Mark at This Year’s SEMA Show

Hyundai Well-Positioned to Make Its Mark at This Year’s SEMA Show

Full Product Lineup Receives the Customized Touch

LAS VEGAS, Nev., 10/30/2007 Six distinct Hyundai vehicles made their world debut today at the 2007 Specialty Equipment Market Association’s (SEMA) show in Las Vegas, including the first-ever Elantra Touring “Beach Cruiser” Concept. In its seventh year at SEMA, Hyundai showed off vehicles spanning its entire product portfolio, proving that customization is not just for sport compacts anymore. Hyundai custom SEMA vehicles will be on display at booth #24385 at the Las Vegas Convention Center from Oct. 30 – Nov. 2, 2007.

Hyundai in-house customized vehicles include the INCUS “Innovative Customization” Elantra and Mobis “Parts Expo Vehicle” Tiburon. Project vehicles built by aftermarket tuning companies include:
– “High-Tech Urban Escape” Veracruz by Troy Lee Designs – the first-ever modified Veracruz crossover
– “VIP Luxury Tuner” Azera sedan from Street Concepts
– “Urban Assault” Accent sub-compact by Ernie Manansala
Elantra Touring “Beach Cruiser” Concept by K-Daddyz Kustomz

Hyundai loves the SEMA show, and we’re excited about launching six terrific Hyundais modified by some of the best tuner shops in the world, and by our sister companies INCUS and Mobis,” said John Krafcik, vice president, product development and strategic planning, Hyundai Motor America. “This year, SEMA is the U.S. launch pad for our all-new 2009 Elantra Touring, with a K-Daddyz Kustomz creation that builds on the fun and functional nature of this new compact five-door.”

K-Daddyz Kustomz Elantra Touring “Beach Cruiser” Concept

K-Daddyz Kustomz is participating with Hyundai for the fifth consecutive year at SEMA with a world premier. Kyle “K-Daddy” Gann took a prototype Elantra Touring five-door compact (based on the i30 five-door) and created the ultimate Southern California “Beach Cruiser.”

A two-tone “Amazing Grape” and “Tango Orange” paint scheme with Hyundai’s “Flying H” tribal graphics highlight the flowing curves of the concept, while a green Polynesian tiki idol graces the hood. True to the cruising culture, the vehicle features a front-to-rear panoramic sunroof. K-Daddyz’ team also crafted a full line of interior and exterior billet accessories along with a custom race exhaust and ground effects kit. This approach is highlighted by a custom front grille with interlocking “Flying H” logos.

Performance enhancements include a prototype cold intake system, strut tower brace and painted motor cover and accessories. The aggressive and sporty look for the “Beach Cruiser” is completed by 20-inch Konig Rolf Blix 3 wheels matched with low-profile Dunlap Sport Maxx tires. The purple and orange paint scheme is carried through to the interior and is complemented by two-tone brown leather surfaces and matching interior accents. No cruising car would be complete without state-of-the-art audio and video capabilities, and K-Daddy delivers with four rear-seat video screens, eight speakers, five amplifiers and eight Infinity subwoofers. In signature attention-to-detail fashion, K-Daddy created billet speaker grilles to match the exterior “Flying H” grilles, fabricated by Ryno Manufacturing. Gann also covered the five amplifiers in the trunk with an orange fiberglass “Flying H,” hand painted with a purple outline.

Street Concepts – VIP Luxury Tuner Azera

A long-time Hyundai tuner, Shawn Williams from Street Concepts, delivered a sophisticated, bespoke Azera sedan. His team took Hyundai’s flagship and turned it into the “VIP Luxury Tuner.” The Azera’s custom white pearl paint and black suede seats with white stitching create a sporty look to match the Eibach suspension, MagnaFlow catback exhaust, K&N intake and Brembo brakes.

Troy Lee Designs – High-Tech Urban Escape Vehicle

Troy Lee Designs, known for its custom-design racing helmets, sports equipment and apparel, applied its unique artistry to the first-ever Hyundai Veracruz custom. The all-new Veracruz, launched earlier this year, has been critically acclaimed for boldly challenging the Lexus RX350 in quality and performance.

The Veracruz “High-Tech Urban Escape Vehicle” showcases the full potential of this vehicle’s platform in the hands of an enthusiastic tuner shop. The skilled painters applied a classic Troy Lee Designs paint scheme with Momo FXL1 wheels that pair beautifully with the 265/50-20 Nitto 420 tires. Mechanically, the Veracruz was modified with Eibach springs and received a beefed-up Willwood oversized brake system.

Luxury and comfort are the cornerstones of this customization, which features custom leather seats, painted interior moldings and trim pieces and custom floor mats by Intro-Tech automotive. Troy Lee wrapped the package with an Infinity premium audio/video system and topped it with a Thule cargo box.

Ernie Manansala – Urban Assault Vehicle Accent

The Ernie Manansala “Urban Assault Vehicle” Accent three-door is the ultimate in budget-friendly, low-weight tuner vehicles. The Accent’s custom high-end performance wide body kit is visually stunning with its red-on-black paint scheme. Add in Momo racing seats and you’ve got a potent mixture of energy and speed.

Mobis – Parts Expo Tiburon

The Tiburon regularly is at the top of the list of must-see cars at the show, and this year is no exception. Its track-inspired styling and handling characteristics inspire tuners with endless possibilities. To that end, Hyundai’s accessories group, Mobis Parts, created the Hyundai Mobis Parts Expo Vehicle. In addition to the KDM full-body kit by Tomato, supercharger by Next Generation Motorsports and Eibach suspension, this Tiburon features prototype parts that will be in Hyundai dealerships’ parts departments in the near future.

INCUS – Hyundai Innovative Customization Elantra

Hyundai has been expanding its aftermarket offerings, which include both aesthetic and performance equipment, that gives owners the tools to customize their vehicles easily and affordably. Decked out with original Hyundai aftermarket accessories, the “Hyundai Innovative Customization” Elantra was crafted by sister parts company INCUS. This vehicle features concept INCUS parts, including a body kit, 17-inch forged alloy wheels, custom mesh grille, suspension and dual exhaust.

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif. is a subsidiary of Hyundai Motor Company of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced by more than 750 Hyundai dealerships nationwide.