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Gary Rome Hyundai and HPL announce “drive into the Future” Raffle to Benefit Library Construction Project.

Contact At Holyoke Public Library

Terry Plum, President
Holyoke Public Library
335 Maple Street, Holyoke, MA 01040
413-322-5636 tel
413-532-4230 fax
hplcampaign@gmail.com

Gary Rome Hyundai and HPL announce “drive into the Future” Raffle to Benefit Library Construction Project. 

Holyoke, MA…On Friday June 22 at 10:00 a.m., the Holyoke Public Library (HPL) and Gary Rome Auto Group will officially announce that they have teamed up together to raffle a 2013 Hyundai to benefit HPL’s Next 100 Years Campaign to renovate and expand the library facility. This launch event will be held at the Library construction site at 335 Maple Street featuring Holyoke Mayor Alex Morse, Gary Rome and HPL officials. Members of the press and general public are welcome.

The “Drive into the Future” Raffle will provide the winner with a 3-year lease to a new 2013 Hyundai Elantra as a first prize. Raffle tickets may be purchased for $10 each, or 3 for $25, and the drawing will be held in December, 2012.

“We are extraordinarily grateful to Gary and the team at Gary Rome Auto Group for their generosity and support in this wonderful partnership,” said Library President Terry Plum. “Having such a terrific local business come forward at this time is extremely helpful, and we look forward not only to raising funds for the campaign, but also to spreading word throughout the area about how incredible the new library will be.”

The Library, which is now under construction, will be a blending of old and new, serving as a state-of-the-art information technology and community center facility while retaining the current building’s historic grandeur. The project will increase usable square footage in the library by 264% and provide ample space for children’s programs, technology and literacy training services.

“The Holyoke Public Library is critical to the future of Holyoke, and we want to play a strong role in bringing this important campaign across the finish line,” said Gary Rome, President of Gary Rome Auto Group. “This is about giving back to our community, and making the future brighter for all of our children and families.”

Of note, the Rome family has been doing business in Holyoke for over 90 years and has actively supported numerous local charities that help children and families in the community.

Interested individuals may contact the Holyoke Public Library campaign office at hplcampaign@gmail.com for further information about purchasing tickets or other aspects of the Next 100 Years Campaign.

Worlds Most Beautiful Cars

What do the Audi R8 Spyder, the Alfa 8C Spider, the Aston Martin DBS, the
Ferrari 599 GTB Fiorano and the 2011 Elantra all have in common????

Well check out the below link as they were all named to the list of the
World’s Most Beautiful Cars!!! If you have a customer on the fence show
them the design company the Elantra is keeping!!!!

Didn’t Your Mother Teach You Not to Steal Food Stamps

Blue Bay store owners are stealing from the starving and poor by only giving them half the value of what food stamps are worth. One wonders either how desperate or low these store owners have to be to do such things. “You can judge a society by how they treat their weak,” the philosopher, Voltaire famously quipped, and it seems that in the county of Blue Bay this is exactly what they are doing.

“Customer care” seems to be ignored when the poor and vulnerable are taken advantage of. The Liberal state of Massachusetts is one of the very few states that don’t penalize people for selling food stamps. Because local authorities don’t persecute food stamp traffickers, state officials don’t know how prevalent this theft and exploitation is.

Because there is no penalty for store owners not giving the full value of food stamps, they can steal and nothing with happen to them (well, legally anyway).

One wonders what people’s thoughts are on this. Is this type of theft bad because theft is always bad and the fact that in this case there is no retribution seems like law makers don’t care? Is not giving the full value of food stamps bad because the people who are being exploited are poor? Would the person reading this be just as fumed at this abhorrence irrespective of whom this happens too or are tears only reserved for the poor?

When reading this article, I couldn’t help thinking of Robin Hood, who I never admired. Stealing is bad, irrespective of how much and who the victim is. Stealing from the rich and giving from the poor doesn’t justify the act of theft. Feeling this way I was always a bit peeved that Robin Hood was viewed as a hero. I understand that stealing from the poor is worse since they have more to lose (ok, well of course not tangibly), but why does the result of charity justify the means of stealing? I would love to hear your responses on this. What do you think about the case and my tangent? Do you find stealing from the rich justified if it goes to the poor? Does the stealing of food stamps bother you and make you angry, while sympathetic to the poor? Would your feelings be the same if an article was written about how real estate owners are taking advantage of millionaires by giving them only half the value of their palatial home while the government sits by and does nothing to prosecute these people?

Hyundai Builds the New CR-X Honda Didn’t

DETROIT — When we first heard details on the Hyundai Veloster three-door hot-hatch we wondered if it was the new CRX that Honda didn’t build. With two six-speed transmissions to choose from, a kicking power-to-weight ratio and up to 40 mpg the answer is yes.

Hell yes.

The near-production 2012 Hyundai Veloster shown at the Detroit auto show is a curious FWD hatchback offering three doors (one on the driver’s side, two on the passenger’s) and a liftgate in a design that incorporates the aggressive lines of the Sonata and Euro-market i40 Wagon with a rear end inspired by … a motorcycle helmet.

The aggressive and sporty look is backed up by a 1.6-liter direct-injection four-banger with dual continuously variable valve timing. It offers a relatively potent 138 horsepower and 123 pound-feet of torque. Though not as powerful as the 180-horsepower Scion tC (the most powerful car in this class), the Hyundai weighs 2,584 pounds compared to the Scion’s 3,060 pounds — a difference of nearly 500 pounds.

“Somehow I think Colin Chapman would be pleased,” Hyundai USA boss John Krafcik said at the press conference unveiling the car.

You have your choice of two transmissions, both with six speeds: a lightweight manual for purists and a new Hyundai-developed dual-clutch transmission for everyone else. Hyundai estimates the combination of the DCT, small engine and low weight will produce a stellar 40 mpg.

No one’s driven the Veloster yet, at least no one who can talk about it, so all comparisons to the venerable Honda CRX and the new Honda CR-Z hybrid must occur in the purely hypothetical realm. But it doesn’t take a genius to see the Veloster smokes the CR-Z with better fuel economy, more power, lower weight, better transmissions and a more attractive aesthetic.

Hyundai, like Honda with the CR-Z, is marketing this car as “fun to drive.” It made a point of noting the McPherson struts and coil springs up front and what they call a V-torsion beam rear suspension out back. We think that’s marketing speak for a variation on the twist-beam torsion bar. The car rolls on 17-inch alloys with 18-inchers available.

Ultimately, the Veloster may compete against cars from Mini instead of Honda, since it offers more power in a package that weighs slightly more than the three-door Cooper but less than the five-door Clubman. Look for the Veloster this summer with a price starting around $17,000.

2011 HYUNDAI SONATA SOARS IN KBB.COM’S "MOST RESEARCHED NEW VEHICLES" REPORT

The all-new Hyundai Sonata, a North American Car of the Year finalist, was deemed the “most noteworthy success story” of the year in kbb.com’s “Most Researched New Vehicles of 2010” report. Sonata leapt 24 places to number five overall. Because Kelley Blue Book’s kbb.com is one of the most-trafficked automotive research sites, visitation to specific vehicles has become a leading indicator of sales patterns for manufacturers. Hyundai will sell approximately 200,000 Sonatas in calendar year 2010 and volume is up 65 percent year-to-date (through November).

Hyundai’s popular all-new Sonata helped to re-shuffle the deck among the top 20 most-researched new cars of 2010, knocking a few vehicles further down on the list compared to where they were last year,” said James Bell, executive market analyst for Kelley Blue Book’s kbb.com.

“The research from Kelley Blue Book’s kbb.com validates a trend we’ve been following throughout the year. Sonata is clearly making more consumers’ shopping lists than ever before,” said Mike O’Brien, vice president, product and corporate planning, Hyundai Motor America. “Data from Compete shows that Sonata was the most-shopped vehicle on the Internet six of the last seven months, proving that as awareness and availability of the 2011 model increased, shopping patterns quickly followed suit.”

The 2011 Sonata represents a modern approach to the traditional mid-size sedan segment by using only advanced four-cylinder engines, emotional design and luxury features offered with Hyundai’s strong value proposition. In addition to the standard 2.4-liter, gasoline direct injection powertrain making 35 miles-per-gallon highway, Hyundai added a 2.0-liter, 274-horsepower turbo and first-ever hybrid to the Sonata lineup. The Sonata Turbo went on sale in September and Sonata Hybrid, achieving 40 miles-per-gallon highway, will reach showrooms in January.

The all-new Sonata was the first mid-size car to receive a five-star crash test rating under National Highway Traffic Safety Administration’s new, more stringent 2011 system and an Insurance Institute for Highway Safety Top Safety Pick honor, placing it in a safety position unsurpassed in the industry.

“The site traffic on Kelley Blue Book’s kbb.com clearly demonstrates which models are resonating with today’s new-car shoppers, especially when we examine the most-researched new vehicles of 2010,” said Bell. “Hyundai’s homerun Sonata was not only the darling of the industry this year, but also made a strong impression in the minds of new-car shoppers by leaping ahead to the fifth most-researched new car of 2010.”

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through about 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai’s 10-year/100,000-mile powertrain warranty and 5-years of complimentary Roadside Assistance.

Leave a Facebook comment, enter to win 4 Tickets to Usher!

Usher Tickets

We’re giving away 4 tickets to go see Usher in concert on December 18, 2010 at the XL Center in Hartford, CT. In order to enter, simply “Like” the Gary Rome Hyundai Facebook page, then check our FB page. Leave a comment on the Wall post titled “Leave a Facebook comment, enter to win 4 Tickets to Usher” to enter the giveaway. Done. Feel free to “Like” the post itself so your Facebook friends can see the giveaway, and remember to allow direct messages in your Facebook privacy settings.

To enter the Usher Tickets giveaway:

* “Like” the Gary Rome Hyundai Facebook page. Leave a comment on the Facebook Wall post titled “Leave a Facebook comment, enter to win 4 Tickets to Usher”
* You must be 18 years or older and a resident of the U.S.
* Limit 1 entry per person.
* The entry period ends at 3:00PM ET on Wednesday, December 15.
* At that time, we’ll select 1 winner from the eligible commenters to receive 4 Tickets to Usher at the XL Center in Hartford, CT.
* Make sure your Facebook privacy settings allow for direct messages to receive notification in the event you win.
* Winner must be able to pick up tickets in person at the dealership in Holyoke, MA.
* Standard giveaway rules apply for everything else.

2011 Hyundai Equus test drive – Hyundai isn’t horsing around

We can all learn a lesson from Hyundai. They don’t sit around and wait for others to define their vehicles: They tell us who the competition is, and thus define their vehicles. Witness the latest new Hyundai: the 2011 Hyundai Equus. Hyundai tells us to compare it to the Mercedes-Benz S-Class, the BMW 7-Series and the Lexus LS. Hmm… we’ll see. The 2011 Hyundai Equus will arrive in two different configurations, Equus Signature ($58,900) and Equus Ultimate ($65,400), each with a 5-year/60,000 mile basic warranty, a 10 year/100,000 mile powertrain warranty, and EPA fuel economy estimates of 16 MPG city/24 highway.

First Glance: Haven’t we seen you somewhere before?

I have to get this out of the way first. I think that the name “Equus” is a terrible mistake. “Equus” is Latin for “horse,” which is how we come to the English words “equestrian,” “equine” and others. Fine so far. But “Equus” is also the title of Peter Shaffer’s iconic 1973 play about a young man who blinded six horses with a spike after they witnessed his sexual failure in a barn. The play’s Broadway production won a Tony Award in 1974. A 1977 film adaptation directed by Sidney Lumet featured Richard Burton. The play has been revived many times over the years, usually as a star turn. In 2007, Daniel Radcliffe (Harry Potter) played the troubled young man to much acclaim on London’s West End. My point is that this is not some obscure little play. This is a major work, and it has a perverse, violent, psychosexual context that no car manufacturer would want to attach to their new vehicle. I know that the Equus name is revered in South Korea, as the previous version of this executive sedan was been a big success over there. But bringing a new vehicle to the US and ignoring the literary and cultural context of the name strikes me as insensitive. One big demerit before I even drive your vehicle, Hyundai.

Walking around the outside of the Equus, it’s easy to see the designers’ inspiration. There’s some Mercedes-Benz in the front end (link goes to photo), some Maybach in the haunches, a little 7-series in the trunk lid. 19″ wheels fill each fender well. The whole look is elegant, if a little generic. The Hyundai flying “H” logo only appears on the trunk, not on the hood, where a new Equus ornament faces the world.

In the Driver’s Seat: Home, James

In South Korea, the Equus has been Hyundai’s flagship executive car since its first generation in 1999. True Type A businessmen use drivers, so that their commute time can be work time. As such, the back seat of the Equus Ultimate is set up like an executive jet, with two cushy seats separated by a large center console. The right side seat is the power seat — it even has a fold-out footrest. The front right side seat powers far forward to allow for maximum comfort and space in the rear. Every luxury option is standard on the Ultimate trim level, including heated and cooled seats, a refrigerator, rear-seat entertainment system and gold bullion storage compartment (or is that a glove box?).

The driver’s and front passenger seats are not bad, either. Everywhere you look and touch, you are rewarded with quality materials, assembled with care and skill. I’m not generally a fan of wood trim in cars, but the wood in Equus is nice, even if its buried under a thick layer of clear coat.

The interior is so polished and elegant that complaints are few and minor, and I have only one: I’m not crazy about the font that they use on the controls and dash buttons — it’s not as sophisticated as the rest of the design.

Lexicon provided the audio and video technology aboard the Equus, and it’s really great. You get home theater quality sound inside the cabin, with the new Lexicon Discrete LOGIC7 Surround Sound audio system that delivers 600 watts through 13 channels. Particular attention was paid to the sound quality in the rear seat, where the executive might be riding.

On the Road: Floating through life

Hyundai is great at benchmarking other successful brands, and engineering toward duplicating or bettering their results. Lexus has been the industry leader in cabin quietness — until now. Equus’s interior sound levels are the quietest that I’ve ever perceived. Road noise doesn’t sneak in, no matter how pebbled the path. Very impressive.

Under the hood you’ll find a great big 4.6 liter V8 engine with up-to-date technology like continuously variable valve timing and variable induction. Recognizing that its buyers might be thriftier than most luxury buyers, Hyundai has tuned the V8 to perform with either premium or regular gas, with only a slight performance penalty for the cheaper stuff. A ZF-sourced six speed automatic transmission sends power to the rear wheels. The Equus weighs in at just under two and a half tons, about what I expect for a big luxury sedan, and acceleration and performance are grunty, but not overwhelming.

The Equus’ air suspension provides a smooth ride, especially when paired with the continuous damping control that adjusts shock-absorber performance. A newly developed electro-hydraulic power steering system provides excellent feel when turning. Some electric power steering systems feel numb, but the interaction of electric and hydraulic systems keeps the steering feel live in most driving situations.

Call it a gimmick, but it will probably sell a few Equii: the vehicle’s manual will be loaded on an Apple iPad, instead of printed on paper. I love the idea, I’ve never had to worry about the batteries running low on my Toyota’s paper manual when I was trying to figure out how to use the jack. Is this a smart use of technology, or too smart for its own good?

Journey’s End: Who’s zooming who?

Equus is significantly less expensive than comparably-equipped competitors, which Hyundai names as the Lexus LS 460 L ($70,925), Mercedes-Benz S550 ($91,600) and BMW 750Li ($86,400). I don’t expect Equus to compete with the S-Class and the 7-series, no matter how much Hyundai believes that it will. A buyer who is considering a $90,000 S-Class is buying something more than an executive sedan — they’re buying into the Mercedes-Benz brand experience.

Hyundai has some great ideas about how to improve the brand experience for Equus, like delivering the vehicle to potential buyers’ homes for test drives, specially-trained Hyundai dealers providing sales and service, and valet service for maintenance and repair. Hyundai has been preparing its buyers for a luxury experience for years, with the vast improvement in the Sonata and the introduction and success of the Genesis. But Hyundai is not Mercedes-Benz or BMW. Hyundai isn’t even Lexus… yet.

I think the real competition for Equus is price point where you can get more for your money with a Hyundai: The BMW 550 Gran Turismo ($63,900) and the Mercedes-Benz E550 ($57,100) had better look out, because buyers looking for luxury and space might find the sweet spot in Equus long before they approach the $85,000 – 90,000 mark.

Bottom line: Equus represents another major step forward for Hyundai. I can’t wait to see what’s next.

— Jason Fogelson
About.com

Motor Mouth: Plush new Hyundai Genesis breaks many rules

This summer’s introduction of the new Hyundai Genesis is the most significant automotive event this year. That’s saying a lot because 2008 could yet see a bankruptcy filing from automotive giants Ford or General Motors. Both companies are limping painfully from costly mistakes, and while bankruptcy remains very remote, some business analysts are floating the possibility.

As traumatic as those failures would be, the Genesis introduction would still top them in significance because Genesis shoves the auto business forward. Genesis is entrepreneurial, representing the sort of bold risk and gutsy ambition that shakes up the status quo.

Genesis is a luxury sedan. But Hyundai is a mass-market automaker. In fact, Korea-based Hyundai, which operates Hyundai Motor America to retail and even manufacture some models, sits on the economy-car edge of the spectrum.

Now it wants to sell you a luxury sedan?

The vehicle is just now arriving at dealers like Salem Ford Hyundai in Salem, N.H. Two weeks ago I attended a daylong press briefing and test drive. I’ll give you a thorough review of the car after I drive a test model for a longer, day-in-the-life evaluation. For now let’s take a look at how Genesis turns conventional ideas and practices upside down.

Genesis is a luxury car from a brand more commonly associated with bargains. Hyundai lists the new model at $33,000 when equipped with a 290-horsepower, 3.8-liter V6. The V8 version, with a 375-horsepower, 4.6-liter engine, wears a sticker price of $38,000. Options are sparse because starting versions come so copiously equipped.

They’re legitimately luxurious, too. Genesis is a large, smooth-riding car with a sturdy body and a well-isolated interior that silences unwelcome noise. Its V6 engine provides such ample power, and operates so smoothly and serenely, that it’s hard to image why anyone would upgrade to the heftier eight-cylinder. The car’s comfort level is seductive. Its construction and its features exhibit quality that does not compromise.

Michael Deitz, manager of product development for Hyundai, summed up the design philosophy displayed in Genesis when he described the car’s seat upholstery.

“The V6 leather is a good leather. The V8 leather is a great leather,” he said. From the models I saw, he wasn’t exaggerating.

You can add only one option package to the V8-powered, Genesis 4.6, bringing its list price to $42,000. Thus the Genesis ranges from a flat $33,000 to $42,000. Those are hardly economy-car prices. They’re fully over the luxury-car threshold. But with Genesis, you get more car than you get from another luxury model in the same price band. In fact, to match the Genesis in features, you can pay tens of thousands more for comparably specced European luxury models.

So Genesis knocks down the price barrier that blocks a lot of people from luxury-class accommodations. At the same time, the car remains within the Hyundai family. That’s another significant departure from the established way of business. Other car companies have set up new brands to peddle their luxury lines.

Honda figured that no one would pay luxury-car prices even for an upscale Honda. So the company created the Acura brand to sell its more distinguished models. Nissan followed the same logic when it created the Infiniti brand. Toyota’s very successful Lexus line of luxury cars rises from the same line of reasoning.

Genesis doesn’t wear the Hyundai logo on its dramatically patterned grille. But the Hyundai tag on the back is plainly visible. And the car is sold at ordinary Hyundai dealers, next to little $13,000 Accent hatchbacks, $18,000 Tuscon SUVs and $20,000 Sonata sedans. “Will people come to the same store to shop for legitimate luxury?” the automaker is asking.

That’s a good question, and it’s entirely possible that they won’t come. A large part of what motivates luxury buyers is image and mystique. Hyundai doesn’t possess either trait. But Deitz, the product development manager, made clear that Hyundai doesn’t expect the Mercedes set to buy its car.

“We’re looking for the person who wants all the luxury attributes” without the untouchable price, he said.

Surely such buyers exist. But they don’t assure this new venture’s success. Just a few years back, Volkswagen made a similar play with its big Phaeton sedan. It crashed, presumably because people wouldn’t buy a pricey cruiser that wore the VW badge.

But Phaeton was more expensive than Genesis. What’s more, Hyundai is approaching the project with the flexibility that helps an organization find success. Christopher Hosford, vice president of corporate communications for Hyundai Motor America, sums up the attitude this way: “We do everything very quickly.”

Don’t plan, dither and deliberate forever. Put the thing out there and see how it does. If it doesn’t do well, change it. Then change it again, and again if you need to. The idea is that you can’t prefabricate success. But you can find it. And you find it by moving. You’ll find it by thinking creatively and by taking risks.

Move fast and move a lot. Move quickly, as Hosford says. That’s exactly how entrepreneurs operate. It’s encouraging to see Hyundai bringing that attitude to the vehicle trade.

2009 Hyundai Genesis

Vehicle type: Rear-wheel-drive, 5-passenger, 4-door full-size luxury sedan

Price range: $33,000 to $42,000

Warranty: 5 years/60,000 miles basic warranty; 10 years/100,000 miles powertrain warranty; 7 years/unlimited miles corrosion warranty; 5 years/unlimited miles roadside assistance

Base engine: 3.8-liter V6

Power: 290 horsepower at 6,200 rpm; 264 lb.-ft. torque at 4,500 rpm

Base transmission: 6-speed automatic

Fuel economy: 18 mpg city; 27 mpg highway

Wheelbase: 116 inches

Length: 196 inches

Width: 74 inches

Height: 58 inches

Weight: 3,748 pounds

Fuel capacity: 19.3 gallons

Turning Circle: 36.0 feet

By Jeffrey Zygmont
Motor Mouth

How to… Choose An Auto Dealership

How to… Choose An Auto Dealership

Once you’ve been bitten by the car-buying bug, deciding on where to shop can be almost as hard as choosing the make, model, color and options.

Selecting the right dealer can be a bit nerve-wracking, sure. But just as you’d like that new car smell to last a while, keep in mind that a reputable dealer wants to create a lasting relationship with you.

In this information age, make your first stops on the keyboard. Sales people actually like customers who’ve surfed the web for info like dealer cost and vehicle features. It’s then just a matter of taking you for a test drive, and making sure the vehicle is a comfortable fit.

Visit the websites of potential dealers to see if they’re up to date, or is listings linger long after the cars have disappeared from the lot. Check out their Customer Service Index (CSI) that rates buyer satisfaction.

Do some low-tech research too. On-the-street reputation can be just as useful a buying guide as any competitor data. Ask relatives or friends if they had a good experience at a particular dealership. If you see the dealer’s nameplate on a car in a parking lot, strike up a conversation with the owner, and ask if he or she would buy a car there again.

Expect the salesperson to be up front. A dealer interested in earning your trust will fully disclose everything about the transaction. Be ready to walk out if they won’t discuss anything but “What if we could do it for this much a month?”

Take a seat in the waiting room, and listen to what others are saying. Being a fly on the wall can give you a whole different perspective on the way a place treats its customers, long after the new car smell has faded.

Is this a hands-on dealership with the owner actually on the premises each day, or off golfing at some Florida resort?

Do they provide Parts and Services, or just parts of service? Is the service department open during hours that will suit your schedule, like evenings or Saturdays? Do they offer loaners so you’re not stuck while your car’s in the shop? Or shuttle service to pick you up at home or at work?

Finally, you expect the dealer to be honest – so be honest with yourself. What’s your comfort level when you enter this showroom? Are you greeted professionally, or are you besieged with high-pressure tactics like “What can I do to put you in this car today?” Do you feel on edge because you’re being steered toward a certain vehicle, or does the salesperson genuinely listen to what you have to say, and make recommendations to let you do the choosing?

A little research and awareness on your part at the outset can smooth out any bumps in your car-buying ride. Successful dealers know that repeat customers and referrals are built on trust, and trust is built by treating you with respect, both in the showroom and far down the road.

The Republican, Tuesday, May 17, 2005